FemTech trends we’re watching in 2025
2025 is shaping up to be a pivotal year for women’s health and femtech. Short for "female technology," femtech leverages innovation to address women’s unique health needs with tailored solutions. With women 1.5 times more likely than men to purchase products designed specifically for them, it’s no wonder this sector is thriving.
From fertility and pregnancy support to broader health and wellness, femtech is tapping into cutting-edge advancements like AI, unlocking unparalleled opportunities for personalization and efficiency. These innovations promise to enhance the lives of women across the globe. Here are the key trends in femtech that we’re watching in 2025:
Cultural Shift: Menstrual Literacy and Destigmatization
2025 is set to see femtech at the forefront of normalizing menstrual health conversations. Brands are leading the charge with marketing campaigns and collaborations with influencers and celebrities, breaking down longstanding stigmas. Discussions about topics like cycle syncing (a term popularized by Alisa Vitti) and menopause are becoming more commonplace, empowering more women to openly address their periods and hormonal cycles.
Consider this: 1.8 billion people menstruate every month—that’s over 26% of the global population. And the average person spends more than half their life experiencing a menstrual cycle. Yet, the workplace remains one of the last frontiers for open dialogue on periods. Why is that?
“1.8 billion people menstruate every month—that’s over 26% of the global population.”
In 2025, expect a surge in apps and tools that go to great lengths to prioritize privacy while helping users track and understand their cycles. Additionally, educational initiatives will play a significant role in boosting menstrual literacy in schools, workplaces, and online communities.
Cycle-Specific Nutrition, Fitness, and Mental Health Support
As our understanding of the menstrual cycle grows, so does the recognition that cycling women experience different physical and emotional states throughout the month. This evolving awareness is driving innovation in nutrition, fitness, and mental health solutions tailored to these hormonal shifts.
Elite athletes and sports teams, such as the England women’s football team, are already using cycle syncing to optimize training. In 2025, we’ll see this approach become more accessible to everyday women. Apps like Wild.AI focus on integrating cycle syncing into fitness and nutrition plans, while Flo.Living and Lively emphasize lifestyle and wellness support.
Another emerging focus is the interplay between hormones and mental health. Research, like that from Samphire Neuroscience, suggests that treatments for mental health conditions should adapt to the hormonal fluctuations of the menstrual cycle. This deeper understanding is paving the way for more effective, personalized care.
Cycle Syncing in the Workplace
The evolving conversation about productivity is bringing hormonal influences into the spotlight. In 2025, we predict greater recognition of how hormonal cycles impact cognition and energy, leading to a shift in how women approach work.
Tools like Phase are already helping women align tasks with their menstrual phases, optimizing energy and focus throughout the month. Beyond this, workplaces are beginning to adopt policies and programs that cater to women’s health needs, including menopause, perimenopause, endometriosis, and PCOS. This shift is not just good for employees—it’s good for business.
Wearable Tech Revolutionizing Women’s Health
The next wave of wearables is moving beyond basic fitness tracking to provide comprehensive insights into menstrual health and hormonal changes. Products like Eli.Health are leading the charge, offering at-home hormone testing capabilities that empower women with real-time, personalized data.
These advancements also have implications for broader health research. For example, WHOOP’s studies on heart rate variability (HRV) during pregnancy have uncovered predictive patterns, such as the "WHOOP Inflection Point," which may serve as an early indicator of delivery dates. This kind of innovation has the potential to save lives, reduce medical costs, and provide expecting parents with invaluable insights.
Personalization in Women’s Health
Artificial intelligence is driving a new era of hyper-personalized femtech solutions. In 2025, we’ll see products and services that are smarter, more adaptive, and more aligned with individual biology and life stages.
Personalized medicine will continue to evolve, tailoring treatments to a woman’s unique cycle and health profile. Likewise, adaptive algorithms and user-driven feedback loops will give women more control over the resources and insights they access, enhancing their overall experience.
Looking Ahead to the future of femtech
The femtech space is poised for extraordinary growth, with advancements in reproductive health, diagnostics, and treatments transforming the lives of millions. These trends underscore a broader movement toward empowering women to embrace their hormones as a superpower rather than a challenge.
Which of these trends excites you most? Let’s make 2025 a landmark year for femtech innovation around the world. Together, we can harness these breakthroughs to create smarter, healthier futures for women everywhere.
Embrace Your Cycle, Empower Your Life
Your hormones are your superpower. With tools like Phase, you can use your cycle to live a more productive and successful life. Register your interest today!
Photo credit: Christina @ wocintechchat.com on Unsplash
